2017 First Friday Focus: Social Media Strategies for Small Business

Speaker: John Addessi, Kansas Small Business Development Center
Eric Qualman once said, “The ROI of Social Media is Your Business Will Still Exist in 5 Years.” The statistics are compelling; for example, Facebook alone has 2 billion + active members. Businesses get that they need to be on social media. But where? What to post? When? Many business owners are stymied into inaction. By stepping back from your core products and services just a bit, you can quickly see that you have a LOT to share with your existing and prospective customers, and utilizing some simple tools and concepts will make you look like a pro – and get that cash register or phone ringing.

Bio:
John Addessi is a Business Advisor, adjunct instructor and Certified Global Business Professional with the Kansas Small Development Center at Johnson County Community College. John teaches seminars and consults on topics such as financing, business plans, marketing, international trade, e-commerce and more. Prior to joining the JCCC KSBDC, John was a consultant with Washburn University’s KSBDC. John spent 15 years in management in the public and private sectors. He supervised the Language Learning Center at the University of Rhode Island and was sales manager for central Kansas with CellularONE. He received his bachelor’s degree in Russian and his MBA in general management from the University of Rhode Island. John has owned his own e-commerce sites and is familiar with the challenges facing small businesses in a competitive market.